As the sole in-house designer, I joined Gastech 2023 midway through the event cycle. My multifaceted responsibilities included creating print and digital designs, ensuring brand collateral was kept up to date, and providing onsite support in Singapore during the event. For the following year’s Gastech in Houston, Texas, I boldly revamped the brand, giving it a more modern, clean and cohesive look and feel. The positive reception and increased engagement validated my efforts, leaving a lasting impact on Gastech’s legacy. Singapore 2023 became one of their most successful events to date, securing record exhibitor rebooking's.